I’m releasing a new eBook free to my subscribers! Here is a teaser snippet:
…In this eBook, my advice will center on 11 traits I think are essential to your website’s success in 2016. What you choose to do with this information is up to you, but if your current online presence is lacking in any of these areas, I highly suggest that you take immediate action to remedy the situation. Still skeptical about getting your business a website? Chances are your business will benefit from an online presence. Did you know that over half of small business owners do not have a website or even measure the success of their online marketing efforts? This being the situation, you stand to gain a lot by securing a quality website that holds these traits.
If you are new to the web, I guarantee these tips will give you insight into some of the ways you can improve your website and drive customers to your business. If you are looking into getting a website, these instructions will spur your thinking and give you solid methods of success so you can get a leg up on your competitors and take advantage of the greatest marketing medium of all time.
“I was on their website for twenty minutes and I couldn’t find the contact page! I eventually gave up and went to their competitor’s website instead. It was user friendly, everything was intuitive and their contact page was easily accessible!” -Disgruntled Consumer
Don’t let your website be the one described by the disgruntled viewer in the quote above. Your website needs to be intuitive, easy to use, and accessible for users on various platforms and internet browsers. But how do you get there? What makes a bad website so awful? I’ll tell you:
I will describe more specifics in the section on mobile first design, but for now, it will suffice for me to say that it is absolutely imperative that your website is optimized for viewing on a mobile device. Over half of internet users in 2016 use their mobile devices (e.g. iPhones, iPads, and various smart phones/tablets) to access the internet. While your website theme still needs a nice desktop layout, you will be missing out if your website is unable to compete with others that are optimized for mobile use.
Make key information easy to find:
Research conducted by HubSpot.com reveals that when asked about the most important factor in a website, over 75% of respondents ranked ease of finding the information as their top factor. If consumers pull up your website and see a smorgasbord of information to sift through, they may have trouble locating the landing page you want them to visit (i.e. contact form, registration form, etc.). When a potential customer arrives on your website, it is crucial that they be able to find the information you want them to have right away. If you are directing them to a landing page, then that landing page needs to be stripped of other links and distracting visuals so that your lead is pushed to take the only available action: click your call to action button. In terms of your overall website, the design you settle with should be wary of distracting visuals, unnecessary content, or any other confusing elements. Your goal is to help your user get to your content as quickly and easily as possible. This is the first step to leveraging your website to drive sales.
If you want to dig deeper in this area, Steve Krug’s groundbreaking book, Don’t Make Me Think, is a candid introduction to website usability and is presented in a very accessible format…
The full eBook, “Why Your Website Sucks” will be available soon for free! Just subscribe to my posts by email to get a free copy as soon as it is released.